Without having the right information architecture you can't establish proper search engine optimization (SEO) for organizing your website's content. When elements of design are poorly executed they won't communicate your brand; they will quickly miscommunicate who you are, bore, and deter visitors. Your website also needs to function like a finely tuned engine. When it's not, you have a vehicle (website) on the internet that isn't working around the clock for your business goals. What's worse, in combination with these other detractors you close off from a lot of opportunities for attracting new customers and growth opportunities for you, your team, and your business.